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Listen First!. Turning Social Media Conversations Into Business Advantage
# 24724113

Listen First!. Turning Social Media Conversations Into Business Advantage

1 636 р.

This superb book synthesizes the industry's best thinking on the massive upside of listening

All we needed now were customers

Brands are getting built and nurtured in a very different way

Following each announcement, we hear

If you’re an entrepreneur or run a small business, this book will give you lots of examples and terrific and practical ideas for creatively listening to your customers and growing it." —Justin Esch, cofounder, J&D's Foods

Listen First! is a timely, unhyped, and pragmatic field guide for those exploring the world of listening." —Ted McConnell, EVP Digital, Advertising Research Foundation; former head of Digital Marketing Innovation, Procter & Gamble «How many of you have an effective listening strategy? To help guide you in the listening maze, identify new business opportunities, and select the right partners for the development and implementation of an effective listening strategy, this book is a must and an enjoyable read!» —Prof

Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage

So we decided to go where the conversations were, and we’ve been listening ever since

This book is a must read for anyone who wants to succeed in this new world order." —Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola «One by one, the best marketing companies are putting 'listening to consumers' on their strategic agenda

We use social media to connect with our customers, promote our advancements in bacon-o-vation, and ask for their feedback on new product development

Yoram (Jerry) Wind, The Lauder Professor, The Wharton School «We started J&D's with a single idea — to make everything taste like bacon

especially in a world of empowered consumers

silence, as staff groups try to grapple with the new directive

—Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen «Listening is a business imperative