Roar! Get Heard In The Sales And Marketing Jungle. A Business Fable
Don't just get your message out
It may be a jungle out there, but it’s a little less scary once you know how to ROAR!
Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer’s perspective, and adapt your message Acknowledge the buyer’s special wants and needs Resolve the buyer’s issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life
Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family
ROAR it out! In this captivating parable, you’ll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy
Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business